Tuesday, January 20, 2009


Polaroid stopped production of its instant film in June of 2008. Now it seems that a Dutch company, Impossible b.v., has purchased the factory and the rights to continue production.

Their plan is not to produce the same old film cartridges that go in your clunky Polaroid hidden in a closet some where. They want to gather all the experts and designers to create a new, better, more streamlined product.

I don't think this is going to replace any one's professional equipment. It was never intended to do that, nor should it be. But, aimed at the proper consumer market, they may have some modest sales ahead of them, provided the price is right. Of course by right I mean low!

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